Genesis
I have been asked by men across the demographic spectrum for brands, shops and ideas about what to wear, and how to buy… better.
I am a sustainable fashion consultant, but even I struggled to find the brands, shops and ideas – there was no single place to search for menswear made differently; made better.
Each discovery (usually serendipitous) – each new brand, shop or idea – was treasured and my Menswear Klaxon was sounded as loudly as possible. Usually on Twitter.
This blog is about exploring and championing menswear and their makers with a story to tell.
